Luxurious shag rug with New Zealand wool

Rug Type:
  • Hand-loomed Rugs

    Handwoven pile rugs made on a loom, with an innovative technique that lifts the warp yarn to create a pile that’s looped or cut

Age:
  • New

    Recently woven and never used in a home

Main Color:
  • Cream

Luxurious shag rug with New Zealand wool

  • 100% New Zealand wool on wool and cotton foundation
    • You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers.
    • Authentic wool fibers were used to weave this rug. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.
  • Plush pile: approximately 1-1.5" thick (25-38 mm)
  • Color palette: cream, taupe
  • The shedding quantity and duration varies by foot traffic and rug construction
  • Shedding is typical for most rugs for the first 6-9 months
  • Due to its handmade nature a 5% variance in size, color and texture is to be expected.

The Collection

The idea with the Dream Collection was to showcase the weave, its form and feel, without any color. In person, these patterns appear even more subtle. These white shag rugs have a soft hand courtesy of premium New Zealand wool, which we triple-wash to open up the yarn, making the rug remarkably fluffy. Because it's white-on-white, the effect is dreamlike, hallucinatory. Did you imagine that pattern, or is it still there?

The Design

Inspired by the architectural tapestries of weaver James Koehler and the ghost-like paintings of Ed Moses, cut-pile shag shapes are softly carved into its ground, like snow angels. In this piece, the higher pile is 1.5 inches and the lower pile is 1 inch. Poem has a shifting, slipping loose checkerboard pattern that transforms into central ziggurats.

The Material

This rug has a plush pile of New Zealand wool, a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. In this collection, it's handwoven onto a cotton and wool foundation for flexibility and durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.

  • Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug padŃthis helps to preserve your rug.
  • If shaking it out isn't possible, you can vacuum it insteadŃjust be cautious, and don't use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug's direction periodically.
  • Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
  • Lightly vacuum the rug once a week
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleanedŃthis will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • Use a high-quality rug pad to absorb shock and reduce damage to the pile
  • Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
  • Spot cleaning instructions:
    • Lightly dampen a paper towel or cloth with clean water
    • Gently blot the affected area with your damp towel or cloth to dilute the stain
    • If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
    • Repeat this process until the stain is removed

Order A Sample

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Poem - Rug Sample

Size 12" x 12"

Free shipping & return

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Poem Hand-loomed Shag Rug

Natural Fiber
Handmade
Size:
6' x 9'
Choose a Size
6' x 9'
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Washing Machine Size Requirements for Poem

Our rugs are compatible with most standard washing machines, but just to be safe, here are a few guidelines:

RUG SIZE

MACHINE SIZE

You do need a rug pad
Here's why

Why You Need a Rug Pad

While we recommend a rug pad for all rugs, they’re especially important for flatweaves, whose slim profile requires extra padding.

A rug pad prevents unwanted bunching and sliding, adds a subtle lift, and gives your rug a more cushioned feel underfoot.

Our rug pads are made of recycled felt and natural rubber, whereas lesser rug pads’ thin, sticky web can damage your flooring.

Moisture and mildew resistant, a rug pad stops dirt and grime from settling in your rug’s fibers.

The right rug pad

A must-have for flatweaves and other lower-pile pieces, a rug pad is the secret ingredient to maintaining your rug’s appearance and longevity. Width-wise, you’ll want to trim your rug pad so it’s 1-2” shorter than your rug on all four sides. Height-wise, we offer two premium rug pad options, both made of cozy recycled felt and natural rubber.

Image presenting low-profile rug padLow-profile Image presenting plush rug padPlush
Thickness 1/8" 1/5"
Best For

Light cushion for high traffic areas, layered rugs, and under doorways

Extra padding for playrooms, cozy living spaces, and kitchens

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

Ready to Ship

Poem
6' x 9'
$399

Free Shipping

Natural Fiber
Handmade

Luxurious shag rug with New Zealand wool

Luxurious shag rug with New Zealand wool

  • 100% New Zealand wool on wool and cotton foundation
    • You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers.
    • Authentic wool fibers were used to weave this rug. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.
  • Plush pile: approximately 1-1.5" thick (25-38 mm)
  • Color palette: cream, taupe
  • The shedding quantity and duration varies by foot traffic and rug construction
  • Shedding is typical for most rugs for the first 6-9 months
  • Due to its handmade nature a 5% variance in size, color and texture is to be expected.

The Collection

The idea with the Dream Collection was to showcase the weave, its form and feel, without any color. In person, these patterns appear even more subtle. These white shag rugs have a soft hand courtesy of premium New Zealand wool, which we triple-wash to open up the yarn, making the rug remarkably fluffy. Because it's white-on-white, the effect is dreamlike, hallucinatory. Did you imagine that pattern, or is it still there?

The Design

Inspired by the architectural tapestries of weaver James Koehler and the ghost-like paintings of Ed Moses, cut-pile shag shapes are softly carved into its ground, like snow angels. In this piece, the higher pile is 1.5 inches and the lower pile is 1 inch. Poem has a shifting, slipping loose checkerboard pattern that transforms into central ziggurats.

The Material

This rug has a plush pile of New Zealand wool, a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. In this collection, it's handwoven onto a cotton and wool foundation for flexibility and durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.

  • Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug padŃthis helps to preserve your rug.
  • If shaking it out isn't possible, you can vacuum it insteadŃjust be cautious, and don't use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug's direction periodically.
  • Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
  • Lightly vacuum the rug once a week
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleanedŃthis will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • Use a high-quality rug pad to absorb shock and reduce damage to the pile
  • Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
  • Spot cleaning instructions:
    • Lightly dampen a paper towel or cloth with clean water
    • Gently blot the affected area with your damp towel or cloth to dilute the stain
    • If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
    • Repeat this process until the stain is removed

Customer Reviews

Poem has a rating of 4.8 stars based on 5 reviews.