Hart Collection

Finely woven, fairly priced. Jute is a strong, eco-friendly natural fiber. Both biodegradable and carbon-neutral, it’s beloved for these qualities as well as its natural variation in tone. Unlike the chunkier jutes out there, Hart is a refined flatweave thanks to its fine fibers, which we’ve hand-sorted by shade for a nuanced, brindled look.

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Hart in Crimson Jute Rug

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Size:
9' x 12'
9' x 12'
Choose a Size
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Washing Machine Size Requirements for Hart in Crimson

Our rugs are compatible with most standard washing machines, but just to be safe, here are a few guidelines:

RUG SIZE

MACHINE SIZE

You do need a rug pad
Here's why

Why You Need a Rug Pad

While we recommend a rug pad for all rugs, they’re especially important for flatweaves, whose slim profile requires extra padding.

A rug pad prevents unwanted bunching and sliding, adds a subtle lift, and gives your rug a more cushioned feel underfoot.

Our rug pads are made of recycled felt and natural rubber, whereas lesser rug pads’ thin, sticky web can damage your flooring.

Moisture and mildew resistant, a rug pad stops dirt and grime from settling in your rug’s fibers.

The right rug pad

A must-have for flatweaves and other lower-pile pieces, a rug pad is the secret ingredient to maintaining your rug’s appearance and longevity. Width-wise, you’ll want to trim your rug pad so it’s 1-2” shorter than your rug on all four sides. Height-wise, we offer two premium rug pad options, both made of cozy recycled felt and natural rubber.

Image presenting low-profile rug padLow-profile Image presenting plush rug padPlush
Thickness 1/8" 1/5"
Best For

Light cushion for high traffic areas, layered rugs, and under doorways

Extra padding for playrooms, cozy living spaces, and kitchens

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

Ready to Ship This item is in stock at our warehouse and will ship within 3-5 business days.

Hart in Crimson
9' x 12'
$499

Sustainable

Natural Fiber

Handmade

Ready to Ship

Hart is an elegant, flexible flatweave jute rug, which looks as good alone as it does layered underneath another rug (or two)

Hart was voted "Best Natural Fiber Rug" by NYT Wirecutter in 2022 and 2023

  • 100% natural solid-dyed jute
  • Flatweave: approximately .2" thick (5-6mm)
  • Fibers are hand-sorted by color for a subtle, brindled look
  • Low-shed and biodegradable
  • Due to its handmade nature a 5% variance in size, color and texture is to be expected.
  • Please note continuous sun exposure will cause fading
  • Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
  • Professional cleaning recommended as needed.
  • Do not dry clean or steam clean.
  • Rotate your rug on occasion to ensure even wear over time.
  • Keep away from excessive moisture.
  • Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
  • Spot cleaning instructions:
    • Lightly dampen a paper towel or cloth with clean water
    • Gently blot the affected area with your damp towel or cloth to dilute the stain
    • If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
    • Repeat this process until the stain is removed

The Design

Hart is beloved for its nuanced, natural variation of hues, and finely-woven to create a delicate ombre. Bonus: its fine weave means it collects less dust. Crimson is a deep apple red with balanced undertones.

The Material

  • Jute is a natural fiber with a golden sheen, known for its tensile strength and versatility
  • An eco-conscious crop, jute has minimal water needs, and consumes large enough quantities of carbon dioxide that it's carbon-neutral
  • Handspun weft expresses the fiber's natural irregularities and textures
  • Unbleached jute has a desirable variation of hue and texture, which we've played up with a delicate tonal gradation

The Maker

Our partner is the third weaving generation of his family, and heads a small weaving house known for their unparalleled skill. A perfectionist with color, he and his team take great pride in their work, which is evident in their final product.

A Note on Curling

Because Hart is so finely woven, moisture in the air can occasionally make its edges curl up. A simple solve for this is to bend back that corner of the rug so you can curl the edge in the opposite direction, rolling it into a little burrito back and forth until it lies flat. See what we mean here .

Customer Reviews

See All 497 Reviews

Customer Reviews

Hart in Crimson has a rating of 4.8 stars based on 497 reviews.
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