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Home   /   All Rugs   /   Dawn - Custom
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Rug Description

Rug Details

Curator's Notes

A soft, luxurious wool rug with an elegant gradient design.

This custom rug will take 9-10 weeks to create and ship. It is final sale from the time of purchase.

This custom piece may require design approval within a week after you've placed your order—keep an eye out for an email from us!

Want to try before you buy? Click here for swatches

Rug Type:
  • Hand-loomed Rugs

    Handwoven pile rugs made on a loom, with an innovative technique that lifts the warp yarn to create a pile that’s looped or cut

Age:
  • New

    Recently woven and never used in a home

Main Color:
  • Pink
  • 100% wool on 100% cotton foundation
  • Medium pile: approximately ⅓” thick (8-9mm)
  • Color palette: rose quartz, dusty rose pink, taupe
  • Slight variations in size due to handmade nature
  • Estimated to ship 9-10 weeks after order is processed
  • Custom rug orders are final sale
  • PLEASE NOTE: This custom piece may require design (CAD) approval in advance. If required, within 1 week of placing your order, you’ll receive an email from our customer service team which includes a CAD mock-up of your custom rug, to make sure you know (and like) what you’re getting. You’ll then have 1 week to reply and approve the design. If we don’t hear back within a week, the order will be cancelled.
The Collection

More interesting than a single-color rug, less busy than a patterned rug, the Ombré Collection is a happy in-between. These soft and luxurious wool rugs are a nuanced, clever spin on most ombré pieces you see on the market. Their color gradient runs vertically as opposed to the standard horizontal (you can see this most clearly on the runners), making you look twice. Classic, but with a twist.

The Design

These rugs feature a subtle, striking fade from pale to deeper hues. Dawn is named for sunrise, beginning in a mauve-ish taupe and transforming into shades of the palest pink.

The Material

Cut-pile rugs with a soft, satisfying footfall and pleasing weight, the Ombré Collection is woven of wool from the Sarda sheep of the island of Sardinia, which is windswept and briny. Their wool is white, long, and warm, with a natural sheen. It's tough, too: sturdy, wiry, and waterproof. We mix this with Indian wool for softness, and it's hand-loomed onto a 100% cotton foundation for durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designers

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Delhi, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create mood boards to capture the look and feel before starting to design. When designs are finalized, they work with the supplier on an extensive sampling process, perfecting each style and color before it goes to production.

About Custom Rugs

It takes approximately 9-10 weeks to produce and ship a custom piece, where it then arrives at our warehouse for a final inspection.

Because our custom rugs are woven by hand, there will be natural variations in color, and final sizes can vary by up to 2" in length and width.

  • We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
  • Every few months, you’ll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.
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Dawn - Custom

$440 Free Shipping

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Made to Order • Estimated to ship in 9-10 weeks

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