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The Materials

Long-staple siro-combed organic Turkish cotton is extremely soft, as well as GOTS and Oeko-Tex certified. It’s woven into a towel of a weighty 700 grams per square meter.

The Design

Designed to be mixed and matched, this collection features subtle stripes and a nod to art deco, with a palette of sun-baked terra cotta, sand, and sky.

The Weaving House

Our Istanbul office didn’t rest until they found the perfect partner. Our supplier even built their own facility to invest in high-quality yarn production.

Turkish baths, called hammams, can be traced back to the 7th century, and were influenced by Roman and Byzantine bathing traditions, which included towels for drying off. By the 17th century, Ottoman weavers began to apply their deft rug-weaving talent towards embellishing these functional textiles.

Today, when you want a good-quality towel, you still head to Turkey, where the craft has continued to adapt to modern technologies, and producers continue to refine and innovate their techniques and materials.

When we began researching towel weaving, we were immersed in new terminology. Below, a cheat sheet.

01

GSM: grams per square meter, or g/m2

GSM is calculated by weighing a one meter by one meter square of the fabric in question, and it’s an agreed-upon standard in textile production. A higher GSM makes a towel thicker and more absorbent, but also takes longer to dry. We chose 700 GSM, which feels really good and spa-like, but isn’t so heavy that it’s perpetually damp. While there’s no “right number”, there are ranges that feel best: 500 to 800 generally is considered luxe.

02

Siro-combed

03

GOTS: global organic textile standard

Colors

Cream

Cream is a classic and cool off-white, with pale taupe contrast details and stitching.

Sky

Sky is a balanced French blue with cream contrast details and stitching.

Rose

Rose is a soft, rosewater pink with coral contrast details and stitching.

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