Studio Revival
Our bespoke rug collection, designed in-house by our all-star team and handwoven in northern India, Turkey, and Morocco. Rugs from Studio Revival are the best of both worlds, inspired by contemporary design and handwoven with traditional techniques.
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Overview
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A loop pile rug of 100% New Zealand wool
- 100% New Zealand wool on cotton foundation
- You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers.
- Authentic wool fibers were used to weave this rug. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.
- Medium pile (approximately .3" high)
- Color palette: graphite gray, slate gray, dove gray
- Due to its handmade nature a 5% variance in size, color and texture is to be expected.
Care
- We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
- Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
- Every few months, you'll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
- Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned-this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
- Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
- Spot cleaning instructions:
- Lightly dampen a paper towel or cloth with clean water
- Gently blot the affected area with your damp towel or cloth to dilute the stain
- If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
- Repeat this process until the stain is removed
Details
The Design
A deliciously soft and straightforward piece, the Loop rug has a rarified loop pile construction which places it sort of halfway between flatweave and pile rug: just enough cushion and comfort without being super shaggy.
The Material
New Zealand wool is a premium wool beloved for its softness, shine, and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. We handloom it onto a cotton foundation for added durability.
The Maker
Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.
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