December 09, 2019

Rug Thoughts with Louisa Roeder

Louisa Roeder grew up in London. After several years at Sotheby’s she cofounded Guy French, a line of tailored jackets for women (read about it in the New York Times). In 2013, having offered lots of advice to friends and perfected her own spaces, Louisa became one of the first designers to join Homepolish, where she further refined her skills and expanded her client base. 

Today, Louisa designs sophisticated yet practical homes from coast to coast, always with a whimsical, painterly eye. See more of her work here, and read her rug thoughts below.

How do you approach rug buying?

"I start with size, but it’s based on what the room calls for. For example, a lot of the closet doors in NY have very low clearance, so we have to do a weave to not interfere. I like rugs to cozy up a room, but I don’t like tufting because it sheds."

Do you have a favorite rug? 

"I love Moroccan rugs but they are having a moment, and I try to deter my clients from spending too much money on anything trendy. If it’s going to be trendy it should be less of an investment. If I fall in love with a rug and it’s the wrong size, I can still use it if I get a bigger one to go underneath, which also opens up budget constraints. So I end up using a lot of jute."

How good is the runner-painting interaction, with their corresponding bursts of yellow?

Have you used Revival in your projects lately? We want to see! Email hello@revivalrugs.com if you’d like to be featured in this monthly email series.